01 / THE CHALLENGEWhere work gets harder than it should.
A wholesaler takes repeat orders through emailed spreadsheets and messages. Each account has different prices and buying rules, so staff check the same details, re-enter product codes, and send frequent status updates.
02 / THE APPROACHA system around the real process.
Give approved trade customers a portal with their catalogue, agreed pricing, saved order lists, and purchasing permissions. Apply pack sizes and minimum quantities, route orders for approval where required, and connect accepted orders to fulfilment. Recheck price and availability before confirmation and make exceptions visible to the sales team.
03 / THE INTENDED BENEFITA clearer way forward.
The proposed portal puts everyday reordering within reach of the customer while keeping account rules and unusual requests under the team's control. It illustrates a connected trade experience; stock accuracy, purchasing rules, and system integrations would be validated before a live launch.